I personally thing the name and design for this new(ish) learning center Kumon is terrible. First of all, I don't know how it is properly pronounced, but to me kumon = come on. It sounds like encouragement to the student, but not necessarily in the best wording. Beyond the name is the face icon. It is neither smiling nor frowning. Altogether the branding to me is plain depressing. I seriously think it looks like a joke and I would never send my kids to this place. In my opinion, I am surprised it even exists.