Bar code.

Stumbled THIS site last week.  Having worked with products and bar codes for quite a while now.  I really hope this "new" artistic bar code trend becomes more common.  Why not have fun with bar codes, when you are already designing the rest of a package? Bar codes could become a part of the design rather than being and addition to or an afterthought on a package.  Some designers are already creating these bar codes purely for artistic fun, while others are creating their for true use and creative expression.  The sure don't come cheap either.  Here are a few of my favorites:

(ALL IMAGES ARE FROM http://www.barcoderevolution.com/home/)