Need a Kleenex??

Came across this ad a few weeks ago when browsing mags at B&N.  It is for Kleenex, and just in time for fall/winter illnesses.  It is trying to get customers to "share" a box of tissues.  The ad has many different "tags" that you can stick on a Kleenex box to send as a care package, or you can go on their website and send a box free (I considered it for a millisecond and then realized it was an extremely clever plan to get contact information and spam me with advertising hehe)!