Sunday, March 8, 2009

Septa Goes Green

I went to the Philadelphia Flower Show with my friends MW and EW the other day. My attention was caught as I exited the train at the Market Street station by the new marketing for Septa going green. The posters and other promotional items are not necessarily extravagant, nor are the imagery anything exceptional, but the simple text and witty phrases are very effective. Here are some examples of garbage boxes and posters I viewed during my visit:





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2 comments:

  1. AnonymousMarch 17, 2009 at 10:02 AM

    This has been there for a few months -- when it was first put up, they had live moss creating shapes and filling up areas of their designs. Now they just have pictures of moss in places like above the doors to the tracks, but it's still really cool.

    Check it out here: http://www.inhabitat.com/2008/03/12/philly-goes-green-with-moss-signage-by-edina-tokodi/

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  2. NutMegan821March 17, 2009 at 11:52 PM

    Oh that is so neat, there wasn't anything nearly like that when we were there...I actually like what you sent me better graphically than what I saw, although the phrases were catchy...

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