Lays Kettle Chips.

Found these ads recently for Lays Kettle Chips.  I really like the style they used with this campaign.  Everything is on simple white but the ads are still quite colorful.  All the ads appear to be wearing paint that reminds me of a old beach house.  Their idea is that all their chips are made with "real" potatoes and flavoring.  The painted look does give it a "homey" touch that does pass on this message...even if the type didn't blatantly say it ;)  I also went on their website which allows you to see allll the chip flavors (there are a lot!) -each flavor is color coded and has a different theme which is really cute...take a look at them all: