Cali.

Just saw this commercial for the "Visit California" campaign and I though it was pretty creative.  They throw you off guard by talking about misconceptions of California and then in the next frame...well you just need to watch it yourself :)  I thought it was fun, showed great scenes...and if I didn't already want to visit California someday, it would make me want to!

Visit California - Misconceptions:

Here is another video called "Find Yourself Here" from their campaign. I think is a clever play on words.